Conceptual Analysis of Sustainable Tourism Phenomenon by Means of Word Association Test: Ürgüp Sample
Keywords:
Sustainable tourism, World association test, ÜrgüpAbstract
This study was carried out to reveal the cognitive state of employees working at 4 and 5
star hotels in Cappadocia, Ürgüp where tourist density is quite high about the notion of
sustainable tourism and to determine the misconceptions about the notion. In this study,
Word Association Test (WAT) was applied to 130 employees (60 female, 70 male)
working at 4 and 5 star hotels in the town of Ürgüp between June and December in 2014.
The participants of this test were interviewed face to face and were informed about the
WAT.
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