Turistlerin Satın Alma Güdülerinin Klasik Tüketici Davranış Modelleri Kapsamında Değerlendirilmesi (Evaluation of the Buying Motivation of Tourists’ in the Scope of Classical Consumer Behavior Methods)

Abstract

The aim of this study is to evaluate the buying motives of tourists in the scope of classical consumer buying methods. In the framework of this main purpose, it is aimed to examine which classic buying methods is important for tourist destination preferences. Its secondary purpose is to investigate whether the socio-demographic characteristics of tourists differ in the context of classical consumer behaviour methods. The sample of the study consists of 386 tourists, who are chosen from the non-probability sample types with the convenience sampling. In the analysis of consumption behaviour methods, arithmetic mean and standard deviation were used, and t-test and ANOVA were examined for group differences. Scheffe and Games-Howell were used in the difference groups. As a result of the research, it has been seen that the basic motive behind the buying decisions of consumers is Marshall's economic buying methods. In the evaluations regarding socio-demographic characteristics and classical consumption behaviors, it was determined that there were statistically significant differences between the groups.