Yerel Halkın Festival Etkilerine Yönelik Algılarının Değerlendirilmesi Üzerine Bir Araştırma (An Investıgatıon on the Evaluation of Perceptions on the Festival Effects of Local Public)
DOI:
https://doi.org/10.21325/jotags.2020.542Keywords:
Event tourism, Festivals, Festival impact dimensions, Satisfaction, LoyaltyAbstract
In this research, the perception of the local people who participated in the International Şile Cloth Culture and Art Festival and their perceived value, satisfaction and loyalty were tried to be measured. In this research, face to face questionnaires were applied to 97 local people who participated in the festival. Easy sampling method was used. For data, frequencies and percentages, averages were used and reliability tests were applied. Among the demographic characteristics of the festival participants, most of them are male, high school educated, 25-45+ age group, students, tourism and public employees. These indigenous people have lived in Şile for more than 16 years. In addition, “Community Pride”, one of the festival influences, has the highest average. Another important finding is that local people stated that the festival is worth spending money, time and energy and stated the perceived value for the festival. The majority of the local people are pleased with the festival and are planning to attend the festival again.
References
Albayrak, A. ( 2013). Alternatif Turizm. Ankara: Detay Yayıncılık.
Argan, M. (2007). Eğlence Pazarlaması. Ankara: Detay Yayıncılık.
Atak, O. (2009). Türk Turizminin Tanıtımında Festivallerin Yeri ve Önemi: Antalya Örneği, Yayınlanmamış Yüksek Lisans Tezi, İstanbul Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul.
Atak O, Tatar, S. & Tunaseli, A. (2017). Kültürel Miras Oluşumunda Festivallerin Yeri ve Önemi: Fethiye Müzik Köyü Üzerine Bir Değerlendirme, Uluslararası Sosyal Araştırmalar Dergisi, 10 (52), 1307-9581.
Babacan, E. & Göztaş A. (2011). Etkinlik Yönetimi. Ankara: Detay Yayıncılık.
Chen, S.C. (2011). Residents Perceptions of the Impact of Major Annual Tourism Events in Macao: Cluster Analysis, Journal of Convention & Event Tourism, 12 (2), 106-128.
Çakmak, Ç. A. & Kök, İ.T. (2012). Destinasyon Pazarlaması ve Safranbolu’nun Destinasyon İmajının Ölçülmesi, Ticaret ve Eğitim Fakültesi Dergisi, 2, 80-101.
Delamere, T.A., Wankel, L.M. & Hinch, T.D. (2001). Development Of A Scale To Measure Resident Attitudes Toward The Social Impact Of Community Festivals, Event Management, 7 (1), 11-24.
Doğrul, Ü., Atçeken, K. & Şahin, A. (2016). Festival Kalitesinin Ziyaretçilerin Algıladıkları Değer, Tatmin Ve Sadakat Üzerine Etkisi: Mersin Uluslararası Narenciye Festivali Üzerine Bir Uygulama, Çağ Üniversity Journal of Social Sciences, 12 (1), 72-84.
Ekin, Y. (2011). Etkinlik Turizmi Kapsamında Festivaller Ve Antalya Altın Portakal Film Festivali’nin Yerel Halk Üzerindeki Sosyal Etkileri Konulu Bir Araştırma, Akdeniz Üniversitesi, Sosyal Bilimler Enstitüsü, Antalya.
Getz, D. (1997). Event Management and Event Tourism, New York: Cognizant Communications Corporation.
Getz, D. (2008). Event Tourism: Definition, Evolution, and Research”, University of Calgary, Tourism Management, 29 (24), 403-428.
Gürsoy, D., Kim, K. & Uysal, M. (2004). Perceived Impacts of Festivals and Special Events by Organizers: an Extension and Validation, Tourism Management, 25 (2), 171-181.
Ispas, A. & Hertanu A. (2011). Characteristics of Event Tourism Marketing. Case Study: The European Youth Olympic Festival, Economic Sciences, 4, (1), 127-134.
İlban, M.O., Bezirgan, M. & Çobanoğlu, F. (2016). Termal Otellerde Algılanan Hizmet Kalitesi, Memnuniyet ve Davranışsal Niyetler Arasındaki İlişkilerin İncelenmesi: Edremit Örneği. Anatolia: Turizm Araştırmaları Dergisi, 27(2), 181 – 194.
Karagöz, D. (2006). Etkinlik Turizmi Ve Etkinlik Turizmi Bağlamında Yabancı Ziyaretçi Harcamalarının Ekonomiye Etkisi: Formula 1 2005 Türkiye Grand PrixÖrneği, Yüksek Lisans Tezi, Eskişehir Anadolu Üniversitesi, Sosyal Bilimler Enstitüsü , Eskişehir.https://tez.yok.gov.tr/ ( Tez No. 191867).
Kim, Y. G., Suh, B. W., & Eves, A. (2010). The Relationships Between Food-Related Personality Traits, Satisfaction And Loyalty Among Visitors Attending Food Events And Festivals, International Journal of Hospitality Management, 29 (2), 216- 226.
Kozak, N. (2010). Turizm Pazarlaması. Ankara: Detay Yayıncılık.
Lee, J.-S. & Back, K.-J. (2008). Attendee-Based Brand Equity, Tourism Management, 29, 331-344.
Lee, J., Lee, C., & Choi, Y. (2011). Examining the Role Of Emotional And Functional Values İn Festival Evaluation, Journal of Travel Research, 6 (5), 685-696.
Lee, I., Arcodia, C. & Lee, T. J. (2012). Benefits of Visiting a Multicultural Festival: The case of South Korea, Tourism Management, 33 (2), 334–340.
Masterman, G. (2004). Strategic Sports Event Management,http://www.pseudology.org/terovanesian/Masterman_Strategic_Sports_Event_Management2.pdf, (Erişim: 03. 10.2019).
Mogollon, J. M. H., Fernandez, J. A. F. & Duarte, P. A. O. (2014). Event Tourism Analysis and State of the Art, Europan Journal of Tourism, 5 (2), 83-102.
Nurse, K. (2001). Festival Tourism In The Carribbean: An Economic Impact Assessment, https://www.academia.edu/3436909/Festival_tourism_in_the_Caribbean_an_economic_impact_assessment, (Erişim: 11. 06.2018).
Oklobdžija, S. (2015). The Role of Events in Tourism Development, Biz Info Journal Year, 6 (2), 83-97.
Özgürel, G.; Alan, R. & Bingöl, Z. (2015). Yerel Kalkınmada Bir Araç Olarak Festivaller: Munzur Kültür ve Doğa Festivali, Uluslararası Sosyal ve Ekonomik Bilimler Dergisi, 5 (2): 113-121.
Sanchez, J.; Luís C.; Rosa M.R. & Miguel A.M. (2006). Perceived Value of the Purchase of a Tourism Product, Tourism Management, 27, 394- 409.
Seçilmiş, O. & Yılmazdoğan, C. (2016). Effect of Perceptions Regarding Festivals on Festival Loyalty: The Case of Ayder Kardan Adam Festival, OSR Journal Of Humanities And Social Science, 21 (12), 49-55.
Shanka, T. & Alamiyo G. (2012). Motivations to Visit Events/ Festivals: An Exploratory Investigation, https://espace.curtin.edu.au/handle/20.500.11937/17294, (Erişim: 17.09. 2018).
Silvers, J.R. (2004). Professional Event Coordination, New Jersey: John Wiley&Sons.
Srikanth, P. & Ram, M.R. (2013). Economic Impact Of Festivals: Evidence From Diwali Effect on İndian Stock Market, International Refereed Research Journal, 2 (1), 27-37.
Şengül, Ş. & Genç, K. (2016). Festival Turizmi Kapsamında Yöresel Mutfak Kültürünün Destekleyici Ürün Olarak Kullanılması: Mudurnu İpekyolu Kültür Sanat ve Turizm Festivali Örneği, Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 23, 79-89.
Tokay Argan, M. & Yüncü, D. (2015). Etkinlik Pazarlama Yönetimi. Ankara: Detay Yayıncılık.
Yüksek, G. (2014). Turizm Destinasyonları. Ankara: Detay Yayıncılık.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of Tourism & Gastronomy Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
