Ulubey Kanyonlarına Yönelik Sosyal Medyada Yapılan Ziyaretçi Yorumlarının İçerik Analizi: TripAdvisor.com Örneği (Content Analysis of Visitor Comments on Social Media for Uşak Ulubey Canyons: Case of TripAdvisor.com)

Abstract

The aim of this study is to determine the positive, negative and deficient sides of the region in terms of visitors by analyzing the comments of the visitors who visit the canyons on the website of TripAdvisor.com related to Ulubey Canyons located in Uşak Province. The 181 user reviews that generated the research data were withdrawn from the TripAdvisor travel site, which is popular social sharing network. Qualitative data analysis package program was used in the analysis which was analyzed by content analysis method which is one of the qualitative research methods. As a result of the analysis, it is seen that the majority of visitors like the canyons and are satisfied with the visit then, they have advised for potential visitor to visit canyons absolutely and for canyon management to increase and promote physical facilities and recreational activities. In addition, the most frequently complained issues by the visitors are the poor service quality of the facilities in the area and the pollution of the human environment caused by the canyon and its surroundings and the inadequate publicity of the region.