Yiyecek İçecek İşletmelerinde Kurumsallaşma Uygulamaları Üzerine Bir İnceleme (An Investigation on Institutionalization Practices of Food and Beverage Establishments)

Abstract

Under intense competition conditions, enterprises are engaged in different marketing and management moves in order to survive by being superior to each other and to be preferred by customers. At this point, it is an important step for enterprises to have a corporate structure by creating their own identities. Institutionalized organizations reflect their corporate identities to their employees and customers with their own signature applications in internal and external relations. These processes, from the forms of addressing of the employees to each other, from the management philosophy of the business, from image management to customer satisfaction policy, are all indicators of institutionalization. The main purpose of this study is; to investigate and explain the institutional behaviours of food and beverage establishments are investigated through content analysis method of qualitative research methods. Sample practices are tried to be associated with the corporate governance, corporate social responsibility and institutionalization literature. As a result of the analysis, it can be seen that the institutionalization practices of the enterprises have emerged in different ways under the name of action / movement symbols, style symbols and symbols of interest according to the operating structure.