Turizm İşletmelerinde Dijital Olgunluk ve Sürdürülebilirlik Performansının TOPSIS Yöntemiyle Karşılaştırmalı Analizi (Comparative Analysis of Digital Maturity and Sustainability Performance in Tourism Enterprises Using the TOPSIS Method)

Necdet SEZAL; Saeid FOROUGHI; Abdullah KARAMAN

doi:10.63556/jotags.2026.1833

Authors

Necdet SEZAL
Saeid FOROUGHI
Abdullah KARAMAN

DOI:

https://doi.org/10.63556/jotags.2026.1833

Keywords:

Digital maturity, Sustainability performance, Tourism enterprises, TOPSIS, Multi-criteria decision making, Digital transformation

Abstract

Bu çalışmanın amacı, turizm işletmelerinde dijital olgunluk düzeyi ile sürdürülebilirlik performansının çok kriterli karar verme yöntemlerinden biri olan TOPSIS yöntemi kullanılarak bütüncül ve karşılaştırmalı bir çerçevede değerlendirilmesidir. Araştırmada turizm sektöründe faaliyet gösteren işletmeler, dijital altyapı, dijital strateji, insan kaynağı, veri yönetimi ve inovasyon kapasitesi boyutlarını içeren dijital olgunluk yaklaşımı ile ekonomik, çevresel ve sosyal sürdürülebilirlik kriterleri kapsamında uzman temelli bir değerlendirme modeli çerçevesinde ele alınmıştır. Yöntemsel süreçte, belirlenen kriterler doğrultusunda karar matrisi oluşturulmuş, normalize edilmiş değerler ve ağırlıklandırılmış skorlar üzerinden alternatiflerin göreli performans sıralamaları elde edilmiştir. Bulgular, dijital olgunluk düzeyi yüksek alternatiflerin sürdürülebilirlik performansı açısından görece daha üst sıralarda yer aldığını göstermektedir. Elde edilen sonuçlar, dijital dönüşüm ve sürdürülebilirlik performansı arasında olası bir birlikte değişim yapısına işaret etmektedir. Çalışma, dijitalleşme ve sürdürülebilirlik kavramlarını nicel ve yöntemsel bir çerçevede bütünleştiren sınırlı sayıdaki araştırmaya katkı sağlamakta; ayrıca turizm işletmeleri yöneticileri ve politika yapıcılar için stratejik karar alma süreçlerine yönelik değerlendirme temelli çıkarımlar sunmaktadır.

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