Afet Sonrası Dönemde Gastronomi İmajının Çevrimiçi Restoran Yorumları Üzerinden Analizi: Malatya Örneği (An Analysis of Gastronomic Image in the Post-Disaster Period Through Online Restaurant Reviews: The Case of Malatya)

Turgut TÜRKOĞLU; Nurullah KART; İsa YAYLA

doi:10.63556/jotags.2026.1800

Authors

Turgut TÜRKOĞLU
Nurullah KART
İsa YAYLA

DOI:

https://doi.org/10.63556/jotags.2026.1800

Keywords:

Malatya, February 6 earthquakes, Gastronomy, Online customer experience, Restaurant enterprises

Abstract

This study aimed to identify the gastronomic image of the province of Malatya through the analysis of online customer reviews related to restaurant businesses. Considering the destructive impacts of the earthquakes that occurred on February 6, 2023, a current evaluation of the region’s gastronomic image was conducted by examining 849 reviews posted on the Google Maps platform between January 1 and July 5, 2025. MAXQDA 20 qualitative data analysis software was employed for data analysis, and the data were systematically examined through themes, codes, and sub-codes. According to the findings, Malatya’s local flavors and product diversity were positively evaluated in the reviews, and the food served in restaurants was generally perceived as successful in terms of taste. The friendliness and attentiveness of restaurant staff, as well as the speed of service, emerged as important factors contributing to customer satisfaction. An examination of the recommended items revealed that local dishes such as stuffed cherry leaves, tandır kebab, and paper kebab were frequently highlighted, along with white and red meat products including trout with cheese, fish pizza, kavurma, and beyti. Based on these findings, several recommendations were developed for restaurant operators and tourism stakeholders to preserve and strengthen the region’s gastronomic image.

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