Rize Destinasyonunda Turistlerin Konaklama İşletmesi Tercihleri (Tourists' Accommodation Preferences in The Rize Destination)

Yasin Gökhan KIZILTAN; Elif ACUNER

doi:10.63556/jotags.2026.1787

Authors

Yasin Gökhan KIZILTAN
Elif ACUNER

DOI:

https://doi.org/10.63556/jotags.2026.1787

Keywords:

Service quality, SERVPERF, Accommodation types, Hotel, Bungalow

Abstract

The increasing competition and expectations in tourism make it critical for accommodation businesses to understand guest service perceptions and the impact of these perceptions on behavioral intentions. In destinations like Rize, which offer different accommodation options, comparing the relative effects of hotels and bungalows in terms of service quality, revisit, and recommendation tendencies is important for sectoral strategies. This study aimed to compare the service quality perceptions, revisit, and recommendation tendencies of tourists staying in hotels and bungalows in Rize, using a quantitative and causal-comparative design. Data were collected through a SERVPERF-based online survey from 438 tourists staying in Rize during the summer of 2023 and were analyzed using SPSS and AMOS programs. As a result of the analyses, it was determined that the perception of service quality has a strong and positive effect on the intention to revisit and the tendency to recommend, and that tourists staying in bungalow facilities reached statistically significantly higher scores in all service quality dimensions compared to hotels. These findings obtained within the scope of the research are expected to offer valuable insights to accommodation operators in Rize, especially by emphasizing the potential of alternative accommodation types and the key role of service quality on behavioral outcomes, and to contribute to the relevant tourism literature.

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