Zeytinyağı Turizmine Ziyaretçi Odaklı Bir Bakış: Oleatrium Zeytin ve Zeytinyağı Tarihi Müzesi Örneği (A Visitor-oriented Perspective on Olive Oil Tourism: The Case of the Oleatrium Olive and Olive Oil History Museum)

Olca SEZEN DOĞANCILI; Ali Turan BAYRAM; Hasan Tahsin KAVLAK; Kerem KAPTANGİL; Sibel SÖZLEVİ

doi:10.63556/jotags.2026.1786

Authors

Olca SEZEN DOĞANCILI
Ali Turan BAYRAM
Hasan Tahsin KAVLAK
Kerem KAPTANGİL
Sibel SÖZLEVİ

DOI:

https://doi.org/10.63556/jotags.2026.1786

Keywords:

Olive oil, Oleatrium, Visitor

Abstract

Olive oil tourism is an important part of sustainable gastronomy, with Mediterranean countries at the forefront of this movement. This type of tourism promotes local flavours and showcases cultural development processes. Olive oil museums contribute to transmitting local food and drink culture to future generations and attract significant interest from both domestic and foreign tourists. Against this backdrop, the study aims to analyse Google reviews of the Oleatrium Olive and Olive Oil History Museum. A total of 271 reviews were identified and included in the study, with 591 codings based on the content of the reviews. Negative and positive comments were classified by theme and thematic analysis was carried out based on expressions reflecting visitor experience, considering semantic integrity. It was observed that visitor comments in Google reviews were largely written in Turkish and that the destination primarily appealed to the domestic market. The concentration of reviews in October and April suggests that the museum is an important alternative tourism destination. The study obtained many positive and negative comments and made recommendations such as implementing climate control systems in the museum and encouraging local administrations to prioritise international promotion.

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