Turizm Endüstrisinde Blokzincir Teknolojisinin Kullanım Durumunun Bibliyometrik Analizle Değerlendirilmesi (Evaluation of the Use of Blockchain Technology in the Tourism Industry through Bibliometric Analysis)
DOI:
https://doi.org/10.21325/jotags.2025.1684Keywords:
Blockchain technology, Metaverse, Cryptocurrency, Tourism, Bibliometric analysisAbstract
The tourism industry, which has managed to rapidly adapt to digital transformation, has gained a new dimension in recent years with innovative digital tools such as blockchain technology, Metaverse and cryptocurrencies. Blockchain, which is a technology that enables secure and transparent transactions from person to person by eliminating centralised intermediary institutions and distributes the role of record keeping to the entire network, enables applications such as Metaverse and cryptocurrencies to operate securely. In this context, the bibliometric analysis aims to thoroughly examine the academic reflections of the aforementioned technology in the field of tourism, to explore how it has been addressed within the tourism discipline, and to investigate its development process in the academic literature. Examineddirection, the Web of Science (WOS) database was searched with the keywords ‘blockchain, cryptocurrency, Metaverse, tourism, hopitality’ and 214 articles were examined and analysed systematically. In line with the findings obtained, it is seen that the country with the highest number of publications is China, the journals with the highest number of publications are ‘Information Technology Tourism’ and ‘International Journal of Contemporary Hospitality Management’, and the most cited study is in the context of Metaverse technology.
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