Türkiye’de Dental Turizmin Dinamikleri: Motivasyon ve Memnuniyet Üzerine Bir Çalışma (The Dynamics of Dental Tourism in Türkiye: A Study on Motivation and Satisfaction)
DOI:
https://doi.org/10.21325/jotags.2025.1632Keywords:
Dental tourism, Motivation, Satisfaction, TürkiyeAbstract
The aim of this study is to analyze the satisfaction level of international patients receiving dental tourism services in Turkey and to identify the main factors affecting satisfaction. The research was conducted between January 1 and December 31, 2023 in private health care institutions with health tourism authorization certificates in Istanbul, Antalya, Samsun, and Trabzon. A survey was administered to 528 international patients selected by random sampling, and the data were analyzed using SPSS 26.0 software. Correlation and multiple linear regression analyses were performed. The mean satisfaction score was 4.13±0.644. According to the results of correlation analysis, a positive relationship was found between satisfaction and information access, service quality, cultural similarity, and support services, while a negative relationship was found with cost savings (p<0.001). The results of multiple regression analysis showed that satisfaction was positively influenced by information access, service quality, cultural similarity, and support services, and negatively influenced by cost savings (p<0.001). The independent variables explain 55% of the variation in satisfaction (R2=0.550). Patient satisfaction with dental tourism has a multidimensional structure. Affordable prices alone are not sufficient; quality of service, information and support services need to be addressed in a comprehensive approach. The findings provide guidance for policy makers and service providers.
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