Endonezya’dan Türkiye’ye Seyahat Eden Turistlerin Seyahat Motivasyonlarında Türk Dizilerinin Rolü (The Role of Turkish TV Series in the Travel Motivations of Tourists Traveling from Indonesia to Türkiye)
DOI:
https://doi.org/10.21325/jotags.2025.1590Keywords:
TV-induced tourism, Travel motivations, Indonesian touristsAbstract
This study aims to determine the role of Turkish TV series in the travel decisions of Indonesian tourists to Turkey, the impact of these series on the emotional connection with the destination, and their influence on destination perception. In this context, the study first examines the development process of Turkish TV series worldwide and in Indonesia, analyzing the impact of TV series and films on tourism based on national and international literature, with a specific focus on Indonesian tourists. The research was conducted using the semi-structured interview technique, one of the qualitative research methods. The "Case Study" design was chosen as the research approach, and "Content Analysis" was used as the analytical method. Within this framework, interviews were conducted with 26 Indonesian tourists who visited Turkey. The findings indicate that Turkish TV series significantly influence Indonesian tourists' decisions to visit Turkey. Participants stated that Turkish TV series have a positive impact on their perception of Turkey. This study highlights the potential effects of Turkish TV series on international tourism and provides insights for future research. In this context, it is recommended that cross-national studies focusing on cultural interaction and media consumption habits be conducted.
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