Kültür Turizminin Gelişiminde Kültürel Etkinliklerin Önemi: Yerel Halkın Kültürel Etkinlik Farkındalığı Üzerine Bir Araştırma

Abstract

This research aims to examine the importance of cultural tourism in the sustainable city and community development of Konya and the awareness of local people towards cultural activities. The study was conducted on 495 residents living in Konya, and the level of awareness and participation of local people in cultural events, the reasons for participation and non-participation were measured through questionnaires. The event with the highest awareness and participation was the “Şivlilik and Lantern Procession Enthusiasm.” Key participation drivers included a fun atmosphere, being free of charge, and leisure opportunities, while lack of time was the main barrier. Findings suggest that cultural events strengthen social bonds but also lead to issues like overcrowding and traffic. Billboard advertisements were the most common information source, followed by social media (Instagram, Facebook, X etc.). As a result of the research, recommendations were made to boost local and tourist participation and raise awareness about cultural events.