Tüketicilerin Dışarıda Yemek Yeme Davranışlarında Etkili Olan Unsurlar Üzerine Bir Araştırma (A Study on Factors Influencing Consumers’ Eating Out Behaviors)

Abstract

The aim of this study is to determine the factors that affect the eating behavior of consumers. Eating out behavior; is the consumption of food and beverages prepared and served by a commercial enterprise outside the home, for a certain fee. Eating out has become an important part of today's lifestyle due to the significant growth in the food and beverage service industry, as well as social and economic changes. To reveal the factors that are effective in the eating behavior of consumers, to make product and service planning according to the target audience in terms of food and beverage businesses, sustainability, customer satisfaction, business profitability, etc. situations are important. From this point of view, the relationship between the factors affecting the eating behavior of consumers and demographic variables has been tried to be determined. The participants of the research consist of 296 consumers living in Turkey and eating out. According to the findings obtained from the research; It has been revealed that women are more sensitive than men in all sub-dimensions of reasons for eating out: psychological, sociological, necessity, and economic. In line with the findings obtained within the scope of the research, food, and beverage businesses can provide services in accordance with the expectations of the consumers by planning according to the sociodemographic characteristics of the consumers and the reasons for eating out.