Gastronomi Turizmi Tanıtım Modeli Açısından Türk Mutfağı Tanıtım Faaliyetleri (Turkish Cuisine Promotion Activities in Terms of Gastronomy Tourism Promotion Model)

Abstract

Culinary culture is one of the elements that make up an important part of a society's cultural treasure and memory. It is a value that allows a country in the international arena and a region in the National Arena to differentiate from others and also gives that country/region its own originality. But the awareness of a country / region culinary culture is directly proportional to its promotion. Therefore, promotional activities should be established from a strategic point of view in order to make the country / region culinary culture known. For this reason, in this study, Turkish cuisine promotion activities were evaluated in terms of gastronomy tourism promotion model. Within the scope of the Model, there are stages for how to achieve a successful promotion and sub-stages that need to be implemented in these stages. Assessments were made on which steps of the model the activities carried out for the purpose of promoting Turkish cuisine are involved, which steps should be filled or developed.